All PCO car drivers in London are aware of Uber, but not everyone—especially new drivers—knows about Uber Surge and how it works. Uber surge pricing is when the company increases its fares for certain rides due to a shortage of drivers. Another reason is to attract more riders. Uber pricing increases by a certain percentage during rush hours or on occasions like New Year’s Eve, Christmas, and other holidays.
Uber has been one of the most successful ride-sharing apps in the UK, with more than 5 million active riders. To become a PCO Uber driver, it is important to understand the ins and outs of the app’s pricing mechanism and how Uber surges will affect you as a driver.
If you’re thinking of getting a PCO car rental for Uber, this blog will help you. Read on to learn more.
What is Uber Surge?
Surge pricing in Uber happens when there is a disparity in the supply and demand of riders and drivers in a certain area. For instance, if too many riders request an Uber at a specific location due to an event and there aren’t enough Uber drivers around, the fares and the waiting time will increase. The pricing algorithm tends to vary from time to time, but the reason is to regulate the demand of Uber during peak times.
The increase in the fare attracts more drivers to that location and extends the waiting time to manage passengers’ expectations about their rides’ arrival. Although most drivers and Uber app users were sceptical about Uber’s pricing mechanism and perceived it as unfair, Uber’s Surge is built on an economic concept, and it is essential to keep things going.
Calculating the Uber Pricing Surge
Since the pricing surge is based on the demand and supply of the drivers to riders, the pricing mechanism is based on what is known as be equilibrium theory. This price surge aims to discover an equilibrium price where the wait time is reduced as more riders arrive at the high-demand region to tend to passengers. On the other hand, when the demand is low and drivers are available, the price decreases too.
Uber uses this pricing algorithm to ensure every passenger requesting a ride gets one by offering an excellent incentive to its active riders on the street. They get to earn more money, and once enough drivers arrive at the location, the prices stabilise. It’s a win-win situation for both Uber drivers and passengers in a hurry.
The Uber app uses a simple multiplier to figure out the pricing surge. Whenever there is a disparity in the demand and supply, the surge helps bring equilibrium to the pricing. It’s a circular procedure, and the fare rise often depends on how many riders are available.
The drivers don’t get any commission from the price surge; however, the increased price goes to their wallets directly, which maximises their income for the day.
Uber Price Surge Factors
Here are some of the most common factors that impact the Uber surge and fare increases:
Night Time
Despite the light traffic, there aren’t many Uber drivers working at night, so riders looking for Uber after midnight can expect a fare increase. This is one of the reasons why many drivers using PCO car hire in London change their routines and prefer driving at night.
If you’re a PCO driver looking to maximise your Uber earnings, you may want to consider switching your schedule to the night shift.
Peak Hours
Another reason behind Uber’s surge pricing is rush hours during the day. Rush hours can be anytime between 7–10:30 AM when most people are going to work or 4 to 8 PM when people are getting home from work.
The price surge also happens due to traffic jams during these hours and can cause delays as well.
Bad Weather
Bad weather is another reason for delays and price surges. Few people choose to drive for Uber during bad weather, be it rain or snow. This is especially true for long-distance transportation as it’s difficult to cross cities in bad weather, due to which many riders can’t find a ride during inclement conditions. Finding other modes of transportation during bad weather is also difficult, due to which many riders demand an Uber.
Weekends
Weekends are typically when most passengers opt for Uber rides. Some Uber drivers also don’t work on the weekends to spend time with their families or take the day off from work. Most people like to go on a weekend getaway or plan parties on the weekend, so they need extra taxis, and many prefer PCO cars. This increases the demand for Uber and other ridesharing apps—resulting in a price hike.
Special Events
Special events like big concerts, festivals, or movie premieres increase the number of riders wanting to arrive at a specific location, increasing the demand for private taxi rides. If the number of active drivers is less than the demand, it can result in a price surge.
Holiday Events
During the holidays, many people visit their friends and family. It’s also the most lucrative time of the year for Uber drivers; however, not all drivers plan on working on holidays, which leads to price hikes as the supply doesn’t meet the passengers’ demand. Not only that, but the delays caused by traffic jams also increase the fares as drivers spend more time on the road.
Transportation Strike or Other Protests
During rare transportation strikes or other such instances, the riders see a price hike as Uber car rides become scarce due to a lack of availability. The same happens in the event of a protest when many people gather at a specific location and then search for Uber rides in that location to get back home.
How Much Are Uber Drivers Paid During Uber Surge?
Uber riders are paid more during a price hike than the regular times. However, they aren’t paid any commission; rather, the pay increase comes from the surge in pricing.
This provides a good opportunity for them to make more money than usual as the price difference goes to their wallets. It’s an incentive by Uber to encourage riders to transport as many passengers as they can when the demand is high.
One downside of Uber surge for drivers is that since passengers are paying more money than usual and the chances of delay due to traffic jams are high, a frustrated customer may end up giving negative reviews to Uber drivers, affecting their ratings. Many passengers aren’t happy with the price hikes and think of it as a rip-off.
Despite passengers’ scepticism, the Uber surge and the ever-changing pricing mechanism are here to stay. It is anticipated that it will continue to affect the prices for years to come, providing drivers with PCO car hire in Edmonton an opportunity to earn extra income.
Can Riders Avoid Uber Surge?
Yes. However, the surge will likely last for hours on end, so you’ll have to wait for a few hours until you can find a ride at a lower fare. The timeframe of the Uber surge depends on the factor causing the surge.
If it’s a holiday occasion, chances are you won’t be able to avoid the surge the whole day. However, if it’s rush hours or special events, you can sit out a few hours until things settle down and the prices go back to normal. The surge continues until the app achieves equilibrium between the demand of drivers and the supply.
How to Determine if the Surge is Active
While there are no specific ways for the passengers searching for a driver to know whether the surge is active or not, however, you can always use your judgment to check if the standard rides, i.e., your ride back home from work, is higher than usual.
As for PCO car drivers, the Uber app has a surge map they can use online. When specific areas are marked red, it means that there is an increasing ride request by passengers in that area. A driver can then head over to that location and leverage the surge.
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